“If you must play, decide on three things at the start: the rules of the game, the stakes, and the quitting time” -CHINESE PROVERB When to Quit Every new hobby or job starts out fun. Then it gets harder until it hits a low and then really hard. You find yourself asking if it’s still [...]
Language can be a virus with the spread of information, rumors and word of mouth that is essentially the same as the biological version. A biological virus, by definition is simply a string of DNA or RNA surrounded by either a layer of lipid (fat) or protein. The virus doesn’t really exhibit any signs of [...]
In the real world it would be hard if not impossible to keep up with more than 150 our your friends. The popularity of social networks on the internet have changed all that……or has it? Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. [...]
It’s no secret that colors reflect and directly affect our moods and emotions. Different colors send different signals which are either stimulating, soothing or enticing. Lets take a look at color… As a marketing consultant I have helped my clients use color to both promote and sell their products. The astonishing power of color is [...]
With the ever increasing popularity of the Internet, technology & gadgets we have began connected more of our offline lives (made up of atoms) with the online world (made up of bits). This is becoming easier each day as the price of online storage reduces by half with each passing year! This means it’s getting [...]
Marketing is brand building. Marketing is not selling. Conventional marketing is based on selling when it should be based on branding. Marketing is building a brand in the mind of the prospect. If you can build a powerful brand, you will have a powerful marketing program. If you can’t, then all the advertising, fancy packaging, [...]
With all types of disasters happening around the world these days including earthquakes, hurricanes and more, it pays to be prepared. This is specially true considering the current state of our economy. You never know when the power will go out, stores will run out of food or the stock market will crash. Any of these things and more [...]
This is the extended version of the article that was featured in the July 2010 issue of Parachutist magazine: Where did high performance parachutes come from? Who has pushed the evolution and technology? Where are we going from here? All these questions and more are answered in this month’s featured article… THE PAST The sport [...]
Ten Reasons i’m Happy to see my 40th Birthday! By Jim Slaton I SURVIVED US ARMY AIRBORNE SCHOOL, RANGER SCHOOL AND SERE SCHOOL 1992-1997 A few of you know what I am talking about. For everyone else, just know that they are arguably the three hardest schools in the army (at least when I was [...]
The Canopy Flight Basics series is brought to you by Jim Slaton and the Canopy Flight Academy This is the first post in my new series of articles to help you with the Canopy Flight Basics. Don’t get me wrong, when I say “Canopy Flight Basics“ I don’t mean this is just for beginners. In fact, most experienced [...]
